Nielsen 2017 Report
Asian-American Female Buying Power
A new report from Nielsen has found that Asian-American and Pacific Islander (AAPI) buying power and influence is experiencing "rapid" expansion and is only expected to continue to grow exponentially, driven in part by AAPI women.
Social marketers are gradually shifting to less generic and more functional ad types, while both search and social channels are dialed back to pricing and overall spend compared to a hectic fourth quarter.
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Once you align your mental, business, and measurement models, you will be well on your way to a successful digital transformation.
Follow the steps in this article to build an effective chatbot that can help you build your sales funnel and, in turn, get more conversions.
We are here to help each other know better about East Asians in United States and people in China, India, Korea and Japan through life experience, comprehensive research and analysis.
We offer the best practice of international social media management and search engine marketing to help digital marketers catch as many touchpoint as possible.
We are together to help people identify the brands and products that fit them and help ourselves create cultural and emotional glues with our targets.
Asian consumers tend to “live” on their messaging apps much more than their non-Asian counterparts. This helps explain why consumer-oriented brands, goods and services are far more pervasive on mobile messaging apps here than elsewhere.
“The fan economy has transformed from relying mainly on merchandise to being spontaneously multidirectional,” says Angelito Perez Tan jnr, CEO of RTG Consulting.
Usually the goal for most media owners is to use apps or social media platforms to drive viewers back to their own sites where they can monetize more easily. But that’s not the goal for CNN Digital.